making airports intuitive
Rethinking Way-finding for a Stress-Free Travel Experience
awards & recognition
Received the Design Ninja, Best Project, and Insta Award
recognized for creating a High-impact information system improving user experience
Airports can be chaotic - loud, busy, fast-moving. For fist-time travelers, elderly passengers, or even seasoned fliers, finding your gate can be a stressful experience.
Task?
Redesign the airport's digital signage system so travelers could find the key information (like gates, delays, wait times) instantly - without breaking stride.
Legacy System
The legacy system was too text-heavy, poorly placed, and failed to scale across user types. People were squinting, missing directions, and often asking staff for help. We needed a design that worked from 40 feet away, in motion, under pressure.
Airports are chaotic. Signages shouldn't be.
Research & Planning
Travelers struggle to find gates, navigate terminals, and make quick decisions.
Design & Prototyping
Existing signs weren't clear, accessible, or fast to intepret
Implementation
Make airport navigation feel effortless, even in a rush
Field Studies: Walk in the traveler's shoes
Key findings
Info must be visible from 30-40 ft
Personalization
Travelers often hesitate or backtrack
Personalization
Stress spikes during gate changes or delays
Sketching Simplicity
Mapped out traveler pain points
Framework in Action
Developed a design framework prioritizing
.
Created low-fidelity concept sketches to explore visual hierarchy, iconography, and layout for high-speed comprehension
.
Clarity (bold typography, color contract)
.
Speed (essential info up front)
25% reduction
in missed flight inquiries
Higher flow efficiency
Lower traveler stress