Arathi Pallath

Arathi Pallath

Most designers solve the problem in front of them.
I look for the system behind it.

6 years across

Freshworks

,

Infosys

, and

Salesforce

, with fluency in engineering, design, and business.

Here's where I've done it across enterprise, AI, and systems design

🏆 Design Awards Winner · ADPList Campus Leader · Hosted SaaS'D with Friends of Figma

I made invisible energy costs visible and changed behavior without disrupting a single workflow.
Before

0 behavior change despite awareness campaigns.

After

Users engaged without onboarding. Called it "immediately understandable."

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I didn't design 100 apps. I designed the system that made them possible.
Before

Fragmented across 100 apps, 40+ VQA cycles each.

After

4 VQA cycles. Quarterly goals met.

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The AI wasn't the problem. Trust was. I led the decision to design for both.
Before

Agents would rather manually triage than trust AI.

After

60% less manual triage. Support teams handling 2× ticket volume.

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The data showed most users had a smooth experience. The data was lying.
Before

Complex journeys abandoned at kiosk.

After

6 taps. +28% task completion. 10,000+ users unblocked.

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But who am I?

I'm the designer who learned spatial logic from architecture, business strategy from Kelley, and human behavior from a Masters in HCI, then applied all three at once inside enterprise products used by millions.

But who am I?

I'm the designer who learned spatial logic from architecture, business strategy from Kelley, and human behavior from a Masters in HCI, then applied all three at once inside enterprise products used by millions.

I've hosted design with Friends of Figma, mentored 50+ designers on ADPList, and taught product management and career development as a Teaching Assistant at Indiana University.

Outside of work, I've performed classical dance across countries, taught myself art from scratch, and made a video that hit 11 million views.

I've hosted design with Friends of Figma, mentored 50+ designers on ADPList, and taught product management and career development as a Teaching Assistant at Indiana University.

Outside of work, I've performed classical dance across countries, taught myself art from scratch, and made a video that hit 11 million views.

About

Natural Leader

Creative generalist

Original Thinker

Original Thinker

Risk Taker

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